
A logo symbolizes your company and provides an image nothing else can provide. It is one of the many important yet missed elements for businesses. Often a company doesn’t have a logo or the logo itself is weak.
Color plays an important role on catching the eyes of viewers. The color has to be strong but not awkward for the logo.
Colors can mean different things depending on the culture, situation, and industry. However, in U.S. advertising, studies suggest some universal meanings:
trustworthy, dependable, fiscally responsible, secure
aggressive, energetic, provocative, attention-grabbing
health, freshness, serenity; deeper shades mean wealth or prestige
optimism, positivism, light, warmth
creative, mysterious, sophistication, spirituality, royalty
energy, youthfulness, excitement, romantic
exuberance, fun, vitality, gregarious, childlike
simplicity, durability, stability; logical choice for some trucking and industrial companies
serious, bold, powerful, classic, drama, sophistication
simplicity, cleanliness, purity
Website Features
Contact Info