A logo symbolizes your company and provides an image nothing else can provide. It is one of the many important yet missed elements for businesses. Often a company doesn’t have a logo or the logo itself is weak.

Color plays an important role on catching the eyes of viewers. The color has to be strong but not awkward for the logo.

Colors can mean different things depending on the culture, situation, and industry. However, in U.S. advertising, studies suggest some universal meanings:

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  trustworthy, dependable, fiscally responsible, secure

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  aggressive, energetic, provocative, attention-grabbing

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  health, freshness, serenity; deeper shades mean wealth or prestige

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  optimism, positivism, light, warmth

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  creative, mysterious, sophistication, spirituality, royalty

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  energy, youthfulness, excitement, romantic

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  exuberance, fun, vitality, gregarious, childlike

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  simplicity, durability, stability; logical choice for some trucking and industrial companies

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  serious, bold, powerful, classic, drama, sophistication

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  simplicity, cleanliness, purity